Consumer Goods Applications

Expanding product portfolios. Complex distribution channels with unique service requirements. Strict, new regulations on traceability and reporting. Necessity to build a direct relationship with consumers. Increasing need for sales and trade efficiency in order to reduce cost of sales. To meet all your business challenges, Oracle for Consumer Goods delivers a powerful combination of technology and comprehensive, preintegrated business applications, including key functionality built specifically for the consumer goods industry.

• Only Oracle offers a unified data model for product, customer and project information.
• Best-in-class demand management with integrated sales and operations planning.
• Exclusive trade promotion optimization capabilities.
• Best-in-class data management and analytics.
• Best-in-class consumer interaction solutions.
• Best-in-class sales and trade efficiency solutions.